Public trust in media sinks to a new low

Less than a third of the British public trusts the media, a new international survey reveals.

Newspapers are trusted by just 19 per cent of the population, down 10 percentage points from last year.

Trust in radio news has fallen 20 points to 33 per cent, according to the 2009 Trust Barometer produced by PR firm Edelman.

The survey, based on interviews with 4,475 people in 20 countries, found that just 28 per cent of the UK public trusts the media in general.

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